Last September, Lane Bryant took a stand for curvy sized women and their representation in the media by promoting the equality of all female body types through their “Plus Is Equal” ad campaign. According to Lane Bryant, “Sixty-seven percent of US Women are size 14 to 34, but they’re underrepresented on billboards, Magazine, TV… everywhere.”
The goal of the campaign is to celebrate women of all body types, while advocating for more representation of curvier women. “Size shouldn’t matter when you’re talking about a woman who just wants to be fashionable,” said Ashley Graham, a featured model in the campaign. Graham was the first model to ever grace the cover of the coveted Sports Illustrated magazine swimsuit edition.
Truly speechless!!! This cover is for every woman who felt like she wasn't beautiful enough because of her size. You can do and achieve anything you put your mind to. Thank you so much to the entire @si_swimsuit team! I'm so excited to be a part of your family. I love you all!!! #siswim #beautybeyondsize
Along with Graham, Robyn Lawley and Tess Holliday have become household names representing curvy girls everywhere. They have been featured in campaigns such as Ralph Lauren and People’s magazine body issue.
The acceptance and media representation of models’ body types has been limited to a certain expectation dictated by media. This change is solely coming as seen recently with the new London Mayor banning ads that promote unhealthy body image. That’s why here at Royal Blue we make it our priority to cater to every size women because we know beauty isn’t something that can be measured. We carry sizes from 00-25 in denim, and from 30-39 inch inseams! Tall, petite, curvy, thin, it doesn’t matter, we want you in our pants!
Want to show off your shape in your Royal Blue denim? Tag us in a picture on Instagram for a chance to be featured on our page! @royalbluejuniors
Models (last photo): Marissa Zandonella and Jackie Berardino
Photographer (last photo): Molly Sheppard