2016 has been a long year, full of massive moments that’ll surely go down in history when it comes to civil rights (racial and non-racial), political unrest (in the States and abroad), and what it exactly means to be American. With these conversations reaching cusps on many social fronts, now is a perfect time to create something that makes a statement. In all this change, it’s easy to imagine that new things can come out of the most unexpected places. In these historic times called the 2010’s, we can see a rapper release a sport shoe, a reality TV star become the president, and even a skateboard crew make some truly thought-provoking streetwear.
Bronx-based, all girl skate crew, Brujas, set a goal to express the current social climate on what they choose to wear, and through that idea, 1971 Apparel was born. The year 1971 is a significant date for Brujas’s brand, as it is the year of the Attica Prison uprising in New York, where prisoners attempted to overthrow the system due to their subpar living conditions while incarcerated. This holds weight for 1971 Apparel, as the overall message of their clothing is that the prison system is mostly obsolete and in dire need of reform.
The line itself is mainly t-shirts, shorts, and hoodies that don’t stray away from simple black and white fabrics. On the backs of the t-shirts you can see very powerful messages calling for an end to the way things are currently done in correction facilities. When GQ Magazine asked about how the idea for 1971 came to be, Brujas member Izzy Nastasia stated, “We see 1971 as a combination of both the political DIY cultures that we were radicalized in in the Lower East Side, anarchist organizing where people sell T-shirts and throw parties to get their friends out of prison, and the really brash street and skate wear aesthetics that have been developing for ages. We’re stoked to see the support rolling in.”
And support is definitely something they have. Ever since going live on Kickstarter, the skate collective has received over $20,000 from over 350 backers to make sure this idea can reach its full potential. The bulk of their donations? Not surprisingly, most of them have rolled in from backers after this past messy and tumultuous presidential election year. Are you loving the Brujas's 1971 Apparel line as much as we do? If you are, make sure to go to their Kickstarter page to help support their movement.