Your privacy is important

Royal Blue is committed to protecting the privacy of everyone who shops or interacts with us, and this policy sets out our commitment to you on privacy. We take this responsibility seriously and ensure that we comply with our obligations under the United States Data Privacy Laws and CAN-SPAM Act whenever your personal information is collected, used or shared.

Our commitment to you

Royal Blue will:

  • always use fair and lawful means of collecting your information, and in most circumstances collect your information directly from you;
  • handle your information securely and carefully, and only use your information if necessary to deliver you a service, or perform other necessary business functions and activities;
  • not use your information for purposes unrelated to our services without first obtaining your consent; and
  • wherever possible give you the option of interacting anonymously with us, if practicable and lawful to do so.
The information we may collect

What personal information we collect will depend on the service or interaction, but may include name, address, phone and other contact details, merchandise information, and method of payment.

Why we collect your information

We may collect your information for a number of reasons including to: deliver products or services to you, complete other transactions with you or on your behalf, improve our service, protect against fraud or theft, and provide offers that may be of interest or benefit to you.

How we collect your information

The personal information we collect is in most cases supplied directly by you when you give us your details, place an order for goods or services, seek a refund without a receipt, open an account with us, provide feedback to us, or shop in our stores.

How we use your information

Royal Blue will not sell your information to other parties. However, we often need to share your information with companies who perform parts of our service delivery - includes companies in UPS and other organizations, external call centers, mail houses and third party fulfillment centers.

Where we share your information, Royal Blue will ensure that these third parties undertake to protect your privacy. Where we store your information, Royal Blue will take all reasonable steps to store your information securely and to protect against the loss, misuse or alteration of your information.

Direct Marketing

If you do not wish to be contacted by (about special offers, discounts, other promotional events or to participate in any surveys), you can unsubscribed directly from our emails or you can email us at

Cookies and how they work

When you visit Royal Blue's website, our site will automatically send you a "cookie". A cookie is a small piece of text sent from a web server to your computer, and is used to identify you only by a random number. This information does not personally identify you, but it does tell us that your computer has visited our site, what areas of the website have been browsed and may allow auto-login when you next visit our site.

Other websites

Royal Blue is not responsible for the privacy practices of websites that are linked to Royal Blue's website. Please take care and check the relevant privacy policies of these external websites before disclosing your information.